Creator-led content built for paid performance, brand safety, and real product proof.
Structured production, ad-ready outputs, fast iteration
Make UGC that feels native and drives measurable sales
We start with a quick discovery on your products, buyers, and objections. From there we write simple creator briefs with hook ideas, demo beats, and one clear call to action. We cast from our creator pool or run targeted callouts to match accents, age, trade, or lifestyle that fit your audience.
Production is remote or on-site. We supply shot lists, framing guides, and safety notes. Footage lands in our edit pipeline where we cut multiple hooks and lengths, add captions, light branding, and platform-safe music. Exports come in platform presets with safe text areas, so UI elements never cover your message.
Every file is named, tagged, and stored in a shared library. You get a ready-to-test batch with a simple matrix that links each variant to an angle, offer, and audience.
Creator sourcing and briefing
We find and manage creators aligned to your buyers. Clear briefs, sample scripts, compliance notes, and shot lists keep each shoot tight and on-message.
Ad-first editing and variants
Multiple hooks, lengths, and ratios in one batch. Platform-safe captions, licensed music, and export presets for Meta, TikTok, YouTube, and LinkedIn.
Usage rights and governance
Talent releases, IP clearances, product safety checks, and claim reviews. Rights windows tracked, so you know where and how content can run.
Practical briefs, real use, clear claims
Casting and creative that mirrors real buyers
UGC works when viewers see someone like them solving a real problem. We map buyer types from your CRM and order data, then cast creators who match trade, environment, or lifestyle. Scripts follow simple patterns that perform in feed, like demo with voiceover, objection handling, quick testimonial, or before and after.
We screen for safety and compliance. If your product involves tools, PPE, or site work, we show correct use and include any required warnings. Product claims are checked against your approved list and platform policies. We comply with the AANA codes and local advertising standards. The result is content that looks casual but says the right things, in the right way, for paid review and brand safety.
Content taxonomy, UTM standards, and creative test loops
Connect content to product data and performance
Each video is mapped to SKU, audience, angle, and offer, so you can track what actually moves units. We ship a naming convention, UTM template, and asset tags that match your ad accounts and product catalogue. Captions and on-screen copy include plain-language keywords for in-platform discoverability without looking spammy.
We plan tests by hook, opener, and CTA. Scorecards show thumb-stop rate, 3-second views, hold to 50 percent, CTR, and cost per result. Top performers are flagged for remixes and reshoots. All assets live in a shared library with rights windows and version control. If your site or email needs it, we supply clean cuts and transcripts for product pages, help articles, and support content.
Plan your next UGC batch
Book a 20 minute scoping call. Bring one product, leave with a creative matrix and timeline.Get Started
Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.
Jeff Bacon
Oceania Precision
Think we might be the right fit?
Contact Us
Call or Email
0400 532 018
[email protected]
WhatsApp @Lightcraft