Connect Your Website, E-Commerce, CRM, and Operations
From Audit to Deployment with Controls and Documentation
How We Connect Platforms and Automate Work
We begin with a stack and data audit, mapping your sources of truth across CRM, e-commerce, ERP, inventory, and logistics. We define events, fields, consent flags, and IDs, then select the right path: native app, middleware, or custom API service.
Build includes OpenAPI specs, staging environments, signed webhooks, rate limit handling, retries, idempotency, and data validation. We use tools like Segment or RudderStack where a customer data platform is needed. Monitoring, alerting, and logs are set up from day one.
Automation flows are configured around lifecycle triggers: enquiry, quote, order, dispatch, service, and reorder. We train your team, provide runbooks, and document every integration. Compliance follows the Privacy Act 1988 (APPs) and the SPAM Act 2003, including consent capture and unsubscribe handling.
Lifecycle Automation That Matches Buying Cycles
Lead nurture, quote follow-up, back-in-stock, reorder prompts, service reminders, and distributor onboarding built from actual events.
Clean Data You Can Trust
Standardised events and fields, deduped contacts, consent flags, stable product IDs, and UTM governance for reporting clarity.
Reliable Integrations and Support
Monitoring, alerts, and logs with SLAs. Versioned APIs, change control, and safe rollbacks keep operations steady during updates.
Map, Clean, and Connect the Data That Drives Automation
Data Architecture and Integration Reliability
We design an event and data model that your whole stack can use. That means clear event names, consistent payloads, strong IDs, and consent fields. We handle idempotency, upserts, deduplication, and timezone rules so messages and updates don’t double up or arrive late. PII is minimised, encrypted in transit, and stored with access controls. Compliance aligns with the Australian Privacy Principles and the SPAM Act.
On the pipes side, we sign and verify webhooks, queue events for reliability, and add retries with backoff. Dead-letter handling captures edge cases for review. We document endpoints with OpenAPI and test in staging before production. Logs, dashboards, and alerts give your team visibility when a supplier changes an API or hits a rate limit.
Triggers and Logic That Match Your Operations
Automation Flows Built for Industrial and Product Sales
We build practical flows that reflect how you sell and service. RFQ capture to quote follow-up, sample requests to distributor onboarding, product registration to warranty, and maintenance or safety notifications by asset. For e-commerce and trade accounts, we set back-in-stock, account approval, MOQ or price change alerts, and reorder cycles tied to usage or lead time.
Leads route to sales with SLAs, tasks, and pipeline updates in HubSpot, Salesforce, or Microsoft Dynamics. Messaging runs through Klaviyo, ActiveCampaign, or HubSpot, with SMS via MessageMedia or Twilio when it’s appropriate. Every flow respects consent, double opt-in where required, quiet hours, and clear unsubscribe. We add holdouts and A/B testing so you can measure uplift rather than guess.
Bring Your Marketing and Systems Together
Book a 30 Minute Scoping Call or Request a Technical AuditGet Started
Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.
Jeff Bacon
Oceania Precision
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