Advertising Content

Creative, Production, and Testing for Meta, TikTok, YouTube, and LinkedIn

Advertising and Social Media Video That Performs

One Workflow Across Planning, Production, and Upload

From Brief to Ad Account

We start with a clear brief tied to offers, audiences, and required outcomes. Then we map a creative grid covering hooks, angles, formats, and lengths. Location, crew, and safety are booked to suit your sites and shift patterns.

On shoot day we capture A roll and B roll, product detail, process footage, and sound. Where needed we add 3D renders and motion graphics. In edit we produce the primary story plus 6, 15, and 30 second cut downs across 9:16, 1:1, and 16:9. Captions, CTA slates, and thumbnails are included.

We deliver files to spec for each platform and, if you need, load them into your ad accounts with agreed naming, UTMs, and tracking. Server events and pixels are checked, so creative testing data is clean from day one.

Platform First Creative

Hooks within two seconds, subtitles, and clear CTAs. Cut downs in 6, 15, and 30 seconds across 9:16, 1:1, and 16:9.

Industrial Ready Production

We film on site with permits, PPE, and inductions. Macro detail, machine coverage, and safe drone use where approved by client and CASA.

Testing and Tracking

Creative variants mapped to campaigns. UTMs, server events, and naming conventions set up for clean data and faster decisions.

Structured Experiments with Fast Turnarounds

Creative Testing That Compounds

We plan tests that isolate one variable at a time. Hook line, opening frame, offer, testimonial, demo, or CTA. Each concept gets short, square, and vertical versions.

We measure thumbstop rate, three second views, hold to 50 percent, click-through, and cost per result. Winners keep spend. Underperformers are cut or reworked. New variants are produced weekly or fortnightly, depending on volume.

This rhythm means your account keeps learning. Fatigue is managed with fresh openings and pacing changes. Messaging is aligned to audience stage, from cold problem framing to warm proof and hot offer. Results go into a creative tracker so the next shoot starts ahead, not from scratch.

Shoot Safely and Advertise Within Policy

Compliance, Safety, and Rights Sorted

Industrial and construction sites have real risks. We follow site inductions, wear PPE, and run a simple risk assessment before we lift a camera. Public spaces are filmed with permits where required. Drone work is done by licensed pilots with current RePL and, when needed, ReOC coverage.

Talent and location releases are collected. Music is cleared with APRA AMCOS or from licensed libraries. Claims are checked against platform policy, including restrictions on before and after imagery, health results, or financial returns. We avoid personal attributes in ad copy, which Meta flags.

Deliverables include release forms, a shot log, cue sheets for music, and a usage summary. You get assets you can run with confidence across Meta, TikTok, YouTube, and LinkedIn.

Plan Your Next Video Push

Book a 30-Minute Scope Call with Lightcraft

Get Started

Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.

Jeff Bacon

Oceania Precision