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Local SEO Services for Trades and Service Businesses

Search Engine Optimisation



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Tailored SEO for Trades and Services

Boost Your Local Rankings


We deliver precise, high-impact SEO strategies for businesses in trades, home services, and other local industries. Our approach is completely custom, with zero outsourcing or cookie-cutter solutions. By combining our in-house team’s deep focus on local tactics and our custom WordPress development, we create a search performance boost that positions your brand ahead of local competitors.

Custom Strategy


Every element is crafted specifically for your industry, brand voice, and local audience. No generic workflows or preset templates.

In-House Coordination


Our SEO, content, and development teams collaborate directly, speeding up decision-making and preserving consistency.

Extended WordPress Features


We work on top of our existing WordPress builds, adding advanced local SEO components to an already optimized platform.

Lightcraft - Design and Content Creators

SEO for Exceptional Results

Strategic SEO with Zero Outsourcing


Our SEO process is meticulously planned and executed by our own staff. This gives us full control of each campaign, avoiding generic practices that don’t suit your market. We customize key elements—on-page optimization, content structure, and link strategies—to align with your geographic region and business style.
Local SEO Services

Location-Focused Targeting

Precise Keyword Research


We analyze the terms that matter most to your area and industry, implementing them throughout your website’s structure. This targets the customers who are actively searching for services like yours in your specific region.

Technical SEO Optimizations and Audits

Technical and On-Page Updates

Robust On-Site Improvements


From URL structuring to metadata and site performance, we refine every aspect to help search engines find, crawl, and list your pages for important keywords.

Ongoing SEO Campaign Management

Data-Driven Adjustments

Continuous Monitoring & Refinement


We track shifts in local search behavior and fine-tune our tactics regularly. This keeps your ranking stable while responding to changes in market demand.

Expand Your Visibility


Tailored Local Focus


We pinpoint your target suburbs or service areas to capture the most promising leads in your vicinity.

Seamless WordPress Integration


Our custom approach aligns perfectly with the underlying features we build for your WordPress site.

Transparent Reporting


Frequent updates and performance snapshots show how your rankings are evolving—no guesswork or vague metrics.

In-House Specialists


All planning and execution happens under one roof, reducing any chance of communication or strategy issues.
As an add-on to our custom WordPress websites, our targeted SEO services give local businesses an extra advantage in search results. Everything is crafted and managed by our own staff—no outsourcing or assembly-line tactics—so you get a specialized strategy that meets your exact needs.
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Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.
Jeff Bacon
Oceania Precision

Think we might be the right fit?

Contact Us

Call or Email
0400 532 018
[email protected]
WhatsApp @Lightcraft

Advanced Local SEO for Trades and Services

Lightcraft - Design and Content Creators

We deliver in-house SEO designed to boost your local search performance. From keyword research and on-page improvements to ongoing monitoring, our methods are carefully tailored for trades, service providers, and regional companies. Built on top of our custom WordPress sites, this approach translates into higher visibility and more consistent leads.