Accurate visuals and content, produced fast and wired to your systems
Content that Matches Your Catalogue, Specs, and Platforms
Built as a Single Production System
We connect your CAD, PIM, and CMS so rendering and content production pull from the same source of truth. That keeps finish codes, dimensions, and compliance notes aligned across every asset.
From there, we create a repeatable pipeline. CAD to render-ready models. Parametric material presets. Batch outputs for stills, turntables, and glTF or USDZ. On the content side, we pair footage, diagrams, and text with templates that publish straight into product pages, installation guides, and tender packs.
Quality control is built in. Checklists tie images back to spec sheets. Versioning records changes by SKU. Nothing goes live without human sign-off. You get speed without drift, and assets that stay correct as your range evolves.
3D Rendering Tied to Product Data
Convert CAD to render-ready models, apply finish presets, and export stills, spins, and 3D files that match your spec sheet.
Video, Photo and Diagrams Together
Studio and on-site capture, motion graphics, and safety overlays. Subtitles and transcripts included for access and search.
Content Operations You Can Run
Clear models for naming, storage, and approvals. Publish to CMS and DAM with audit trails and rollback when needed.
From CAD to Web Viewer and Print in One Pass
3D Pipelines that Reflect the Product
We take SolidWorks, Inventor, STEP, or IFC files and create clean, light models with correct scale and UVs. Materials use PBR workflows with measured values, so metal, gloss, and roughness look right under any lighting. We build finish presets for your codes, then batch render variants to keep coverage high and cost per asset low.
Lighting is consistent via HDRI sets and a fixed camera rig, so renders match across ranges. Outputs include stills, cut-outs, turntables, and real-time formats like glTF and USDZ for web viewers. Need technical drawings for install guides? We produce line art from the same model, so geometry stays consistent.
Everything is tracked. Models and textures sit in version control with change logs by SKU. A checklist links each image back to its spec, reducing errors in quotes, brochures, and product pages.
Machine Assistance with Human Judgement
Content Production at Scale
We use machine tools for the heavy lifting and people for accuracy. Background removal, denoise, and upscaling speed up photo work. Speech-to-text builds transcripts and captions. Scene detection and templates help cut product videos, install steps, and safety clips fast.
On the writing side, we draft feature lists, spec tables, and warnings from your PIM fields, then a human edits for clarity and compliance. We align with brand style, WCAG 2.2 AA, and relevant Australian Standards or codes where they apply. That includes correct symbols, units, and labelling notes for AS/NZS requirements.
Outputs land in your CMS or DAM with filenames, alt text, and rights info mapped. You get reusable templates for product pages, tender kits, install manuals, and training decks, so future releases follow the same path.
Plan a Pilot on One Product Range
We Map the Pipeline, Render Key Variants, and Publish into Your CMS for Real-World ReviewGet Started
Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.
Jeff Bacon
Oceania Precision
Think we might be the right fit?
Contact Us
Call or Email
0400 532 018
[email protected]
WhatsApp @Lightcraft