3D Rendering

Photoreal Visuals, AR Files, and 3D Viewers for Your Store and Ads

3D Product Rendering for Marketing and E-commerce

From CAD to Consistent Visuals Across Your Entire Catalogue

Make Complex Products Clear Online

Send us CAD or technical drawings. We ingest STEP, IGES, SolidWorks, Inventor, Revit, and OBJ. Geometry is cleaned, decimated for web where needed, and UV unwrapped. We build PBR materials in Substance 3D, match brand colours to RAL or Pantone, and set accurate gloss and roughness. Lighting is HDRI or studio grade, with scene templates so variants stay consistent. Renders run in V-Ray and Redshift, with passes for masks and reflections. For interactive assets, we export glTF and USDZ, compressed with Draco and KTX2. Output is automated where possible, so thousands of angles and options are rendered reliably. Naming, metadata, and ratios follow your channel specs, from white-background packshots to lifestyle scenes for ads.

High-Quality Packshots and Hero Renders

Crisp 4K packshots on white, hero scenes, cutaways, and exploded views. Consistent angles, shadows, and reflections across every SKU and variant.

3D Viewers, AR, and Configurators

Lightweight glTF and USDZ with LODs and texture compression. Web viewers using Three.js, plus AR Quick Look for iOS and WebXR for compatible Android.

Variant and Component Accuracy

True-to-spec colours, materials, and fasteners. Clear callouts for dimensions and options. Scene templates keep multi-variant ranges aligned in one consistent system.

Materials, Lighting, and Colour Management Handled with Care

Rendering Detail That Matches the Real Thing

Colour and material accuracy drives trust and reduces returns. We calibrate scenes to sRGB or ACES depending on output, keep white balance consistent, and verify colours against supplied chips or RAL references. Metals get correct IOR, anisotropy, and brushed direction. Plastics and coatings use measured roughness and clearcoat. Glass is set with real-world thickness and dispersion. Lighting is controlled with studio rigs and HDRIs matched to your photography. Depth of field and motion are subtle, never gimmicks. Every render includes masks for labels, materials, and shadows so future tweaks are simple. We document settings and keep scene templates versioned, so the look holds for new models six months from now.

Asset Pipelines Mapped to SKUs, Channels, and File Constraints

Delivery Wired into Your Platform

Renders and 3D assets are delivered against a clear spec. Filenames map to SKU, angle, variant, and channel. Stills ship as WebP or AVIF for web, PNG with alpha for design, and JPEG for marketplaces. Turntables come as MP4 and WebM, with poster frames. 3D ships as glTF and USDZ, compressed with Draco or meshopt, textures in KTX2. We provide 1x, 2x, and 4x sizes, plus square and portrait crops for ads. Assets push to your PIM or store via API or CSV, and publish via CDN with cache rules and lazy loading. Viewers include keyboard controls, alt text, and colour contrast options to support WCAG 2.1 AA.

Plan Your 3D Product Rendering Project

Get a Scoped Plan, Sample Render, and Timelines for Your Range

Get Started

Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.

Jeff Bacon

Oceania Precision