Show How Your Product Works, Fits, and Performs Across Web, Sales, and Training
A Connected Pipeline for Engineering-Grade Visuals
From CAD to Clear Product Stories
We start with your source files STEP, IGES, SLDPRT/SLDASM, FBX, OBJ, Revit, or IFC. We clean geometry, reduce complexity for performance, unwrap UVs, and apply PBR materials with colour matching to Pantone or RAL. Then we rig mechanisms with real constraints, add exploded views, cutaways, callouts, and measured movement that respects clearances and tolerances.
Lighting is matched with HDRIs or studio rigs. We render through Redshift or Cycles for video and stills, and export GLB or USDZ for interactive use where required. Review happens in Frame.io with timecoded comments. We handle captions, voiceover, and localisation. Deliverables include 16:9, 1:1, and 9:16, plus clean loops for hero sections. Final files ship as H.264, H.265, or WebM with thumbnails and poster frames. Everything is versioned so updates are fast when your product changes.
Precise Movement and Assemblies
Kinematic rigs, toleranced motion, exploded views, and cross-sections that follow your BOM, service steps, and installation order.
Multi-Channel Deliverables
Video in 16:9, 1:1, 9:16; GLB for browsers; USDZ for iOS; captions, thumbnails, and clean audio ready for upload.
Data and System Alignment
Variants, colourways, and options mapped to SKUs and linked to your CMS, DAM, or product database for easy reuse.
Clear Visuals Reduce Friction and Improve Conversion
Product Marketing That Answers Buyer Questions
Use animation to explain how a valve seals under pressure, a fastener resists vibration, or a cladding system sheds water. We create short, focused clips for product pages, hero loops for category pages, and longer overview pieces for sales presentations. Overlays highlight features, dimensions, and performance claims, with disclaimers where needed for Australian standards.
We supply lightweight video for fast loading, plus WebM or H.265 variants and poster images. Embeds use adaptive streaming via HLS or DASH with MP4 fallbacks. We provide crops for LinkedIn and trade media, and we package thumbnails that actually get clicked. Analytics hooks let you see which scenes hold attention and which drive add-to-cart. When your range updates, we reuse rigs and materials so new variants can be produced quickly and consistently.
Reduce Tickets and Returns with Step-by-Step Sequences
Training, Installation, and Support Animations
Show technicians the exact order of assembly, torque values, gasket seating, wiring paths, and safety lockout steps before they touch the product. We build measured, pauseable sequences with clear callouts, SRT captions, and voiceover. Where relevant, we align visuals with AS/NZS references, local power specs, and site PPE practices.
Deliverables are packaged for tablets on the workshop floor, kiosks at trade shows, and lightweight pages opened via QR codes on packaging. We can export SCORM or xAPI packages for an LMS. Loopable clips make service routines easy to follow without scrubbing. For complex systems, we create fault-finding branches that show likely causes and fixes. Result: fewer support calls, faster installs, and safer work on site.
Plan Your 3D Animation Scope
Send CAD, a Short Brief, and Target Channels for a Fast, Accurate QuoteGet Started
Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.
Jeff Bacon
Oceania Precision
Think we might be the right fit?
Contact Us
Call or Email
0400 532 018
[email protected]
WhatsApp @Lightcraft