Automation

Connect your website, CRM, inventory and ads without the busywork

Workflow Automation for Marketing and Operations

From lead capture to fulfilment with control, logging and fail-safes

Automate the work that slows you down

We map your processes first: where data starts, who needs it, what rules apply. Then we connect systems using APIs, webhooks and event queues, so actions trigger exactly when they should. Every step is logged. Errors retry with backoff. Failures create alerts, not messes.

Common stack examples include HubSpot or Salesforce for CRM, Shopify or WooCommerce for ecommerce, and Unleashed, Cin7, DEAR or NetSuite for inventory and finance. We orchestrate with Zapier, Make or n8n, and use serverless functions where custom logic is required. Data policies are enforced: Australian Privacy Act alignment, consent capture, suppression lists and audit trails. You end up with workflows that are fast, visible and hard to break.

Leads that route, score and sync

Web forms enrich with UTMs, dedupe by email and company domain, create or update CRM records, notify owners, and post offline conversions to ad platforms.

Stock, orders and fulfilment updates

Inventory levels flow from ERP to ecommerce in near real time, orders create pick tasks, send 3PL labels, update customers, and trigger backorder or PO rules.

Content and campaign cadence

Content calendars trigger asset requests, approvals and publishing. Product changes update feeds, structured data and sitemaps, keeping pages current without manual edits.

Clean data, fast handoffs, reliable attribution

Marketing automation that supports revenue

We make each enquiry count. Form submissions are validated, enriched with UTMs and referrer, matched to companies, and checked for duplicates. Leads score on fit and intent, then route by territory, capacity or product line. Sales get instant alerts in email, Slack or Teams, with context and next steps. Consent is captured once and respected across email, SMS and ads in line with the Spam Act. Nurture tracks send with frequency caps and exit rules tied to pipeline stages. Offline conversions post back to Google Ads, Meta and LinkedIn so budgets learn from real revenue, not clicks. All workflows are versioned, with test sandboxes, idempotency keys, rate-limit handling and clear rollback paths.

Inventory accuracy, order flow, and service workflows

Operations automation across ecommerce and ERP

Stock accuracy drives profit. We sync product data and availability from ERP to Shopify or WooCommerce using webhooks and queues to avoid race conditions. Orders create pick lists, book consignments with Australia Post, StarTrack or TNT, and write tracking back to customers and CRM. Backorders trigger supplier POs when thresholds hit. Serial numbers and batch data feed warranty registration, RMA and service tickets. For construction and field teams, job requests create tasks in Simpro or AroFlo, attach site files, and schedule crews. Exceptions don’t vanish: failures land in a dead-letter queue with alerts. We log every step to a central dashboard, with retries, circuit breakers, and simple replays that won’t double-charge cards or duplicate shipments.

Book a workflow planning session

Bring your process maps. We’ll define triggers, data, approvals and alerts in 60 minutes and turn that into a clear build plan.

Get Started

Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.

Jeff Bacon

Oceania Precision