Websites Built Around Products, Workflows and Field Operations

Website Development

Custom Website Development for Industrial and Trade Businesses

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From Spec Sheets to Quotes, the Site Does Real Work

Built for Heavy-Duty Catalogues and Complex Jobs

Complex catalogues need more than a brochure site. We model your products with attributes, variants, compatibility rules and pricing tiers, then surface them with spec filters, comparison, and CAD or Revit downloads. RFQ and quote builders capture detail like quantities, finishes and install notes, then push to your system of record.

We connect to MYOB Advanced, Pronto, Dynamics 365, Cin7, Unleashed, simPRO, AroFlo and Procore through APIs or flat-file sync. Stock levels, lead times and order status can flow both ways. Trade customers get role-based access, saved lists and account pricing. The result is a site that helps engineers, estimators and site managers find the right item, request a quote and keep moving.

Structured Product Data
PIM mapping, variant matrices and spec taxonomies make faceted search reliable. CAD, Revit, STEP and PDF downloads are linked to the exact SKU.
Quoting and Trade Workflows
Quote builder with RFQs, approval steps and role-based views. Syncs contacts, pricing and jobs with Simpro or AroFlo to reduce double entry.
Content that Matches the System
On-site photography, process video and 3D renders attached to product records, variations and use cases. Visuals are named, tagged and versioned for reuse.
APIs, Data Sync and Governance

Integration Without Guesswork

Integrations fail when naming, timing or error handling is loose. We start with a data map that defines IDs, units, rounding, tax rules and stock sources. APIs are connected with authenticated keys, rate limits, retries and alerting. Where needed, we use a lightweight middleware service for transformations and queues, built with Node or Laravel, deployed to Australian regions.

Every change runs through staging, with sample orders, edge SKUs and failed payments tested. Logs and dashboards show sync status, rejected records and recent changes. Admin users get simple controls to re-run jobs, export data and manage webhooks. You keep control of the source system, and the website stays in lockstep.

Fast Pages, Safe Data and Clear Documentation

Performance, Reliability and Compliance

Speed and stability are non-negotiable. We deliver server-side rendering for key pages, HTTP/2, a CDN, and efficient image formats with auto-resize. Video is streamed with HLS/DASH at multiple bitrates. Core Web Vitals are measured with real data and fixed, not hand-waved.

Security covers SSL, WAF, managed updates, MFA for admins and least-privilege roles. Backups run daily with point-in-time restore and off-site copies. Uptime and error monitoring run 24/7. Accessibility meets WCAG 2.2 AA. Privacy settings handle cookies and consent correctly for Australian law. Technical documents use versioning with visible issue dates, so teams do not install from an old spec.

Bring Order to Your Website and Operations

Book a Scoping Call with Lightcraft to Map Your Catalogue, Workflows and Integrations
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Lightcraft have been with us since the start. No matter what we've thrown at Joe, he's gotten the job done - even with unrealistic timeframes and the difficult logistics of our industry. The results-driven approach he takes has made a huge impact on our growth.
Jeff Bacon
Oceania Precision

Recent Projects

We filmed the Stanley Fatmax installation at Tait Mitre 10, highlighting a flagship Store in Store platform at Tait Mitre 10 in Glen Iris.
Tait Mitre 10
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Working under the skilled direction of Melbourne’s Woof Creative, we created a series of short videos and animations to promote the launch of Stanley Fatmax power tools.
Stanley Fatmax
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We captured this unique, meticulously built home in Gordon, brought to life by Ardor Design Build of Ballarat. Steep roof pitches and a unique finish combine with tight eaves, bold windows and stunning use of reclaimed timber to set this home apart.
Gordon
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A custom Sauna and Outdoor Living installation in Park Orchards built by Halo Constructions, a premium modern home builder based in Melbourne’s East.
Park Orchards
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After two years of research and development, the Renegade was finally ready to bring to market. Less than a day after getting the call, we landed in Tamworth with a backpack and a Pelican case – and after just two days of filming, the Renegade was put to the market.
Renegade
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This incredible off-grid home is finished in a striking galvanised Iron cladding with meticulous flashing and trim, with reclaimed timber featured throughout providing a striking contrast.
Raglan
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    Lightcraft - Design and Content Creators